Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
New bank website builds on prior success
Who would ask for a do-over on an award-winning bank website?
The BrownBoots-built horiconbank.com won a national award when it was ranked among The Financial Brand’s 25 Inspirational & Responsive Banking Website Designs. Throughout the lifespan of that site, the Southeast Wisconsin bank enjoyed much success, continuing to expand and even launching a national online brand.
But Horicon Bank’s award-winning bank website launched seven years ago. Even with regular website analytics reports and an easy-update rates tool, there comes a time when a full-fledged bank website redesign is necessary.
Because time and technology marches on, we were more than happy to extend our partnership with Horicon Bank and rebuild their website from the ground up.
To equip this digital community bank with the tools required to serve people locally and beyond, we integrated a variety of features to help customers and prospects access key information — and clear calls to action — to connect them with the products and services they need. Here are a few examples:
- account wizard
- Apply Now hub
- enhanced staff manager interface
- online appointment scheduler
Horiconbank.com is also the first of many BrownBoots bank websites that will take advantage of our enhanced, streamlined content management system (CMS), which will keep the site effective for years to come.