Where Should Loans Live in Website Navigation?
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
Bank website launches new national brand
4/12/21
When you think of your finances, does the word “kindness” come to mind?
It will now, thanks to the brand-new bank website for KindMoney, an online bank that believes in a principled approach to banking that positively impacts the world.
Online banks focusing on niche markets have been on the rise, so when Horicon Bank — a longtime client of ours with a reputation for being an exceptional community bank — came to us for a website for their new, national brand, BrownBoots was ready to hit the ground running.
We started with an aesthetically modern and inviting custom website design and sprinkled in website copywriting that engages customers who want their money to make a difference.
Of course, any online bank worth its alt text needs to do more than talk the talk, so we added a few features to bolster KindMoney’s people-first mission:
- The “Kindometer” tracks how many service hours the bank has donated to worthy causes.
- A new custom rates calculator not only lets you determine how much interest you’ll earn for a one- to 10-year period, but also compares KindMoney’s rate to the national average.
- A button connecting visitors to the easy online application for account creation is displayed prominently at the top of every page.
- Quick links to the KindMoney app appear at the bottom of every page.
We always put a whole lot of care into our bank websites, and we can’t wait to watch KindMoney’s compassionate approach to banking reach the nation!
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