Where Should Loans Live in Website Navigation?
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
4/12/21
When you think of your finances, does the word “kindness” come to mind?
It will now, thanks to the brand-new bank website for KindMoney, an online bank that believes in a principled approach to banking that positively impacts the world.
Online banks focusing on niche markets have been on the rise, so when Horicon Bank — a longtime client of ours with a reputation for being an exceptional community bank — came to us for a website for their new, national brand, BrownBoots was ready to hit the ground running.
We started with an aesthetically modern and inviting custom website design and sprinkled in website copywriting that engages customers who want their money to make a difference.
Of course, any online bank worth its alt text needs to do more than talk the talk, so we added a few features to bolster KindMoney’s people-first mission:
We always put a whole lot of care into our bank websites, and we can’t wait to watch KindMoney’s compassionate approach to banking reach the nation!
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
Due to technology’s ceaseless march forward, no two years are ever the same at a custom website agency like BrownBoots Interactive.
We’re a big fan of every bank website we build, and the two newest ones showcase our latest and greatest.