Where Should Loans Live in Website Navigation?
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
6/30/20
Confession: we love building big, robust bank websites.
We believe every financial institution — from small community credit unions to banks that span multiple states — can benefit from our collection of content management system (CMS) tools and the individual attention we give each of our unique clients.
CSB.bank, the newest member of the BrownBoots bank websites family, might just boast the most customization we’ve seen yet!
For starters, Community State Bank’s website allowed us to debut the staff manager in our CMS. With the this new element, individual employees’ portraits, titles, contact information and more, can be organized into groups, allowing clients to populate contacts throughout the site in a more streamlined manner that makes transitions easy when staff members retire and/or new employees are hired.
The staff manager joins the webform builder, easy-update rates tool and many more applications in our proprietary suite of CMS tools.
In addition to our own creations, CSB.bank taps into several third-party tools, including:
Advanced functionality aside, we also went the extra mile on the aesthetics side. When Community State Bank told us their other digital marketing and print marketing uses specific colors for Personal Banking, Business Banking, Mortgage Center and Community materials, we programmed custom styles so that the pages in those website sections display that sub-branding.
How-to videos, podcasts, lead-generation forms, a blog — there’s no shortage of features to show off. Suffice it to say, we are very pleased with how creativity and technology came together to produce a website the bank can be proud of and their customers can appreciate.
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
Due to technology’s ceaseless march forward, no two years are ever the same at a custom website agency like BrownBoots Interactive.
We’re a big fan of every bank website we build, and the two newest ones showcase our latest and greatest.