Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
At BrownBoots, hindsight and foresight are 2020
During this time of reflections and resolutions, we’re thrilled to share 2019’s highlights as well as where BrownBoots Interactive is headed in the new year.
Increase client communication
In addition to our monthly newsletters, we created four surveys — one each quarter — to gain a better understanding of the priorities and predicaments financials are facing. Topics included goals for the year, annual budgets, a content management system (CMS) wish list and holiday marketing tactics. When appropriate, we posted the results on our blog.
We also shared our expertise at a variety of events, such as the recent Google Analytics webinar for the Wisconsin Bankers Association.
We look forward to connecting with our clients — and prospective clients — at conferences in the months ahead. In fact, we hope to see some of you at the WBA Bank Executives Conference on Feb. 3.
Enhance our simple CMS
With its easy-update rates tool, audit report tool and locations tool, we were already pretty proud of our CMS. Not willing to rest on our laurels, we spent some time last year adding even more features, including:
- Financial calculators that can be embedded in virtually any page
- Multiple file upload
- Automatically generated XML sitemap
- Easy-to-use form builder
Our CMS gives you the power to manage your own website — an attractive attribute for financials that have been forced to wait for their website providers to get around to making changes for them. We want to make our CMS as DIY as possible, which means additional CMS enhancements are planned for 2020.
Make more connections
From Day 1, BrownBoots has played nicely with others — especially other vendors — because we believe in working toward a common goal for our clients. Moreover, we see value in building bridges with other organizations to complement our own offerings.
Most recently, we forged a partnership with Siteimprove so our mutual clients can easily access website analysis reports via the BrownBoots CMS. This strategic venture supports our stance that continuous improvement is an integral part of the web development process.
We always keep an eye out for other companies that serve the banking industry and evaluate whether our clients would benefit from an integration.
Thank you to everyone who helped make 2019 so successful. Here’s to another amazing year!