Where Should Loans Live in Website Navigation?
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
3/21/19
You spoke. We took note.
In keeping with our goals to increase collaboration with banks and credit unions across the country and to alleviate pain points across the financial industry, we recently sent out a survey to a significant sample.
The data is in, and we’re very grateful to the marketers, IT professionals and executives who shared their priorities as well as anticipated problems in 2019. Here’s what we learned:
* Provided answers included “marketing analytics,” “marketing automation,” “text message alerts” and “text marketing.”
Not everyone elected to answer this question, but here are the replies we received:
We will evaluate the data and decide the most appropriate way to address our findings. This may mean future workshops, case studies or follow-up surveys, such as one that specifically focuses on content management system (CMS) features.
In the meantime, we’re poised to offer solutions for many of the marketing tactics and challenges noted above. For example, if community sponsorship is on your agenda, we can create a donation/sponsorship request webform with back-end tracking. Need a bank intranet? How about one with its own board-of-directors portal?
Our industry-improving initiative for 2019 is well underway. Thank you for being a part it!
Want some help with your marketing? Our operators are standing by!
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
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