Where Should Loans Live in Website Navigation?
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
7/22/20
If reality TV has taught us anything, it’s that people love dramatic transformations.
What BrownBoots and Community Bank Owatonna (CBO), a single-branch bank in Southeast Minnesota, created has accomplished just that!
The bank website in question, cbowatonna.com, was a bit rough around the edges when we first saw it. A community bank with so much dedication and heart, CBO needed a website that made the institution look as good on the outside as it already was on the inside.
Cue the makeover montage…
Working hand in hand with our neighbors to the west, BrownBoots made CBO’s inner beauty bloom with the following tactics:
In addition to the above aesthetic augments, we also buoyed CBO’s online branch with the custom content management system (CMS) tools that banks depend on to keep their websites worthy of “the big reveal” day after day after day.
Even small banks deserve winsome websites. With a visual and functional makeover from BrownBoots — combined with a proprietary CMS that lets you manage your own website — financials of all sizes can make a big impact in their markets.
Bring on the next transformation!
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
Due to technology’s ceaseless march forward, no two years are ever the same at a custom website agency like BrownBoots Interactive.
We’re a big fan of every bank website we build, and the two newest ones showcase our latest and greatest.