Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
BrownBoots presents Google Analytics at WBA LEAD360
Earlier this month, the Wisconsin Bankers Association (WBA) held their annual LEAD360 conference — virtually. For the past several years, BrownBoots has been an exhibitor at the in-person conferences and in 2019 was a presenter in the conference’s 7-in-7 series.
This year, in addition to being an exhibitor and meeting with attendees at our virtual booth, BrownBoots presented to the LEAD360 virtual conference attendees in the afternoon breakout sessions. The presentation, featuring BrownBoots President Alan Hathaway, provided a first look at Google Analytics 4.
Google Analytics 4 was officially announced as the default property for new Google Analytics accounts in October 2020. Alan walked through the new interface and discussed the differences and similarities between Universal Analytics and Google Analytics 4.
Also, BrownBoots contributed an on-demand content session for Google Analytics basics.
BrownBoots would like to extend a sincere thank you to the WBA staff for their hard work and dedication in moving the LEAD360 conference to a virtual platform in 2020.