Where Should Loans Live in Website Navigation?
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
2/26/21
They say all roads lead home, but that doesn’t mean your front door should do all the heavy lifting.
While your homepage serves as the main entrance for many visitors, the best bank websites — those built to maximize conversions — leverage multiple entry points and many inroads, which may include email marketing, social media marketing, organic search engine optimization (SEO), on-page content marketing strategies, pay-per-click ads and more.
But before you can execute the perfect plan, you need to plot it out.
First things first, you can’t fix what you don’t know is broken. Worse, you could inadvertently do more damage if you don’t identify what is working before making edits. By performing a comprehensive website analysis, you can record baseline data and discover opportunities to optimize your bank website —from both a usability and acquisitions standpoint. You just have to know what you’re looking for.
While organic SEO remains an important component of the best bank website design and development, savvy marketers depend on paid SEM more and more to get their marketing messages and links in front of qualified leads. Google Ads can be a complicated interface, however, demanding a level of expertise — and experimentation — that can make managing pay-per-click ads intimidating.
Yes, strategy is important, but creativity should not be ignored. If a blog post, social media post or email blast is going to get the attention it deserves, the words and imagery must work together to engage the audience. Unfortunately, creating compelling graphics and producing marketing copywriting are specific skills some marketers lack — or, if they possess them, they sometimes lack the time to give them the attention they deserve.
The good news is that whether you are in the early stages of digital marketing services or these tactics have always taken a back seat to other initiatives, it’s never too late to give your bank website a strategic boost.
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
Due to technology’s ceaseless march forward, no two years are ever the same at a custom website agency like BrownBoots Interactive.
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