Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
Shredding the myth of paperless marketing
Just like the promise of a paper-free office, the age of digital-only marketing is a fable.
Of course, we love technology here. We’ve built a reputation on delivering the best bank website design and development. But even if we’ve seen an increase in email marketing, search engine optimization (SEO), search engine marketing (SEM), social media marketing and other digital marketing projects over the years, print marketing is here to stay.
Fortunately for the banks and credit unions we serve, BrownBoots is a full-service bank marketing agency. Print marketing is no problem.
We recently had the opportunity to work on bank brochure design projects for two of our clients: First State Bank and National Exchange Bank & Trust (NEBAT).
For First State Bank, we not only redesigned their personal banking guide, but also hit a homerun with their home loan brochure. In both cases, we provided the best copywriting services and design services.
On the heels of NEBAT’s website overhaul, we were asked to update the bank brochure design for their business services handout. We have worked with NEBAT on their digital marketing strategy for more than a decade, and this was our second time tackling this particular print marketing project.
For both clients, we created layouts that complemented their respective responsive bank websites — because whether the marketing channel is digital or analog, content marketing should send a consistent message across the board.