Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
Midwest bank gets bigger, better website
In most of First Security Bank & Trust’s markets, it is the biggest bank in town, and the new bank website needed to reflect that.
Not only does the new 1stsecurity.bank take advantage of BrownBoots’ suite of tools built especially for financials — including our easy-update rates tool, interactive locations maps, staff directory and blog — but also the site leverages the traditional account wizard in a bigger way. Rather than focus on a single type of account, First Security’s service wizard sends visitors through a series of questions to direct them to the best checking, savings, loans or investment product page.
The new bank website also doubles down on First Security’s commitment to security by utilizing the .bank domain as well as a page and entire blog category dedicated to providing tips for avoiding fraud and identity theft.
Bigger doesn’t always mean better, but in this case, First Security Bank & Trust’s new website is sure to tower over the competition.