Where Should Loans Live in Website Navigation?
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
11/30/20
Rustic, not rusty — that was our approach to the new Ladysmith Federal Savings and Loan website.
Located in picturesque northern Wisconsin, Ladysmith Federal serves two distinct demographics: the people who call the area home and those who enjoy it as their home away from home. Life “Up North” might be a bit quieter than elsewhere, but a clean design shouldn’t imply a lack of sophistication. We knew it was also important to convey the broad range of services the bank provides.
Incorporating local photography and the friendly faces of bank staff, the new ladysmithfederal.com maintains a homey atmosphere that matches the in-person service customers have come to expect. The new site is responsive to all screen sizes, so families and businesses can access their online branch from the great outdoors on their mobile devices.
To ensure the website’s breath of fresh air never grows stale, we’ve equipped it with plenty of tools, including:
We’re also looking forward to helping Ladysmith Federal with ongoing website analytics reports to monitor how well the bank website performs and make recommendations for improvements — which means this small-town bank website will make a big difference for years to come.
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
Due to technology’s ceaseless march forward, no two years are ever the same at a custom website agency like BrownBoots Interactive.
We’re a big fan of every bank website we build, and the two newest ones showcase our latest and greatest.