Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
Refreshed bank website benefits residents and repeat visitors
Rustic, not rusty — that was our approach to the new Ladysmith Federal Savings and Loan website.
Located in picturesque northern Wisconsin, Ladysmith Federal serves two distinct demographics: the people who call the area home and those who enjoy it as their home away from home. Life “Up North” might be a bit quieter than elsewhere, but a clean design shouldn’t imply a lack of sophistication. We knew it was also important to convey the broad range of services the bank provides.
Incorporating local photography and the friendly faces of bank staff, the new ladysmithfederal.com maintains a homey atmosphere that matches the in-person service customers have come to expect. The new site is responsive to all screen sizes, so families and businesses can access their online branch from the great outdoors on their mobile devices.
To ensure the website’s breath of fresh air never grows stale, we’ve equipped it with plenty of tools, including:
- Simple content management system (CMS)
- Easy-update rates tool
- Webform builder
- Staff directory tool
We’re also looking forward to helping Ladysmith Federal with ongoing website analytics reports to monitor how well the bank website performs and make recommendations for improvements — which means this small-town bank website will make a big difference for years to come.