Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
Our most recent bank website is monumental in many ways
The latest bank website from BrownBoots is kind of a big deal.
For starters, the new Investors Community Bank website is perhaps the largest site we’ve ever launched. With nearly 100 webpages plus more than 100 blog posts from the prior year, investorscommunitybank.com is a truly mammoth website.
But quantity is only half of the equation; quality is also key.
To make so much content accessible and organized, we tweaked the sitemap as we went and designed custom elements to make every page easy to digest, focusing on calls to action and online tools that provide visitors with clear next steps.
One such enhancement is the integration of a scheduling app — a trending tool on bank websites due in no small part to the current pandemic. Also, a quick-links dropdown menu on the homepage directs visitors to popular destinations.
Perhaps the greatest streamlining measure we took was collecting articles from disparate sources — including a personal banking blog, business banking blog, ag newsletter, press releases, fraud alerts and even podcasts — and giving them a single point of entry: namely, our easy-to-use content management system (CMS).
We also linked the blog to Investors’ customer relationship manager (CRM) to promote and manage subscriptions as well as leveraged the CMS’s form builder to create business-resource pages that deliver eBooks and other tip sheets in exchange for a few fields of information.
Bigger websites require bigger plans. Fortunately, our four-phase approach to building the best bank websites can accommodate even the most complex of virtual branches.