Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
Better bank website benefits from process improvements
Proven processes produce amazing bank websites. It turns out the best bank websites can also improve those processes.
Our four-phase approach for creating bank websites is responsible for many successful launches. We followed those same steps for the new Premier Community Bank website (premiercommunity.com) — and found a couple of opportunities to make the process even more effective along the way.
For starters, we established a new method for tracking text and images, to make gathering, editing, and populating content a more comprehensive and efficient operation. Better yet, by adding this content audit to the early stages of the process, our clients gain more time to hunt down information and instruction internally.
The new bank website also benefited from a proactive approach to ADA compliance and client meetings.
Of course, the finished product reflects the finetuning of our behind-the-scenes workflow. In addition to the core features that every BrownBoots bank website boasts — from our webform builder and branch locator tool to easy alerts and financial calculators — the new Premier Community Bank website also includes these elements:
- Staff tips
- Photo gallery tool (featuring local photography)
- Streamlined navigation
- Event calendar
Unfortunately, the pandemic has reduced the need for a calendar at present. Yet every successful bank website requires a measure of flexibility for the future. Because change is inevitable, adaptability remains essential.
It’s just another example of how process improvements and the best bank websites go hand in hand.