Where Should Loans Live in Website Navigation?
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
National Exchange Bank website (3.0)
6/4/18
Every bank marketing project is unique — even when it’s something we’ve done for a client twice before.
We were excited when National Exchange Bank & Trust (NEBAT) chose us for their new bank website design, not only because they trusted us to do an excellent job, but also because after developing the prior two iterations of their website, we knew a lot about their business.
Knowledge we could harness to make nebat.com version 3.0 better than ever.
The new bank website design kept the mega dropdown navigation of the old site (with some improvements) but traded side navigation on subpages for a full-width content area that boasts custom content blocking. The result: a layout that is both pleasing to the eye and easy to read.
Complementing the modern look and feel are subtle animations used throughout the site.
To promote the transition to NEBAT’s new bank website, we created a variety of marketing materials, including design for in-branch posters, bank print ads and digital ads, and social media marketing featuring motion graphics.
As with the previous two incarnations, the new nebat.com leverages BrownBoots’ content management system (CMS), which allows the bank to make most changes to their website on their terms. This time around, our simple CMS also powers their blog.
We know the new nebat.com will serve the client well in the years ahead. However, when new trends and technology eventually warrant another redesign, we’ll be ready to make 4.0 a reality.
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