Where Should Loans Live in Website Navigation?
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
4/29/19
To distinguish themselves from bigger financial institutions, many smaller banks choose to focus on their local roots and personal service within their respective regions.
Community becomes even more important when your branches are contained to a single city.
Such was the case with The Bank of Salem, which boasts two locations in Salem, Missouri. To highlight the bank’s deep connection to the community, we augmented thebankofsalem.bank with the following:
The bank website redesign also saw the transition to a new .bank domain as well as the introduction of new content management (CMS) tools — namely, the ability to insert any of our financial calculators, such as the home affordability calculator or savings calculator, into any page on the website.
Because whether you’re a big bank with a national reach or a financial that focuses on individual communities, your customers always deserve a website rich with resources.
Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
Due to technology’s ceaseless march forward, no two years are ever the same at a custom website agency like BrownBoots Interactive.
We’re a big fan of every bank website we build, and the two newest ones showcase our latest and greatest.