Our case study explores whether the Business Loans page belongs under the Business menu, the Loans menu or in both locations.
New bank website emphasizes the ‘community’ in community bank
To distinguish themselves from bigger financial institutions, many smaller banks choose to focus on their local roots and personal service within their respective regions.
Community becomes even more important when your branches are contained to a single city.
Such was the case with The Bank of Salem, which boasts two locations in Salem, Missouri. To highlight the bank’s deep connection to the community, we augmented thebankofsalem.bank with the following:
- Large, engaging images of the area’s natural beauty, provided by local photographers
- A timeline slider on the homepage that captures the bank’s growth from 1883 to the present
- A “Community Involvement” page to showcase the many ways The Bank of Salem gives back
- A list of community links to helpful local websites
The bank website redesign also saw the transition to a new .bank domain as well as the introduction of new content management (CMS) tools — namely, the ability to insert any of our financial calculators, such as the home affordability calculator or savings calculator, into any page on the website.
Because whether you’re a big bank with a national reach or a financial that focuses on individual communities, your customers always deserve a website rich with resources.