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Discovering the heart and ‘sole’ of BrownBoots

6/5/12

If brainstorming for the perfect product name can span months, consider the amount of agonizing that goes into inventing the ideal name for a company. Consider the story of BrownBoots’ name, as presented by owner/president Alan Hathaway:

I recently came across an interesting and quick read at Inspiration Feed, which lends insight into some of today’s most popular brands.

What the heck, let’s make it 31!

Back in 1999, I was sitting in my home office reflecting on my marketing/design career to date, the highs and lows, trying to come up with a name for the company I was about to start. I considered the values that were important to me and thinking about what I wanted this company to be known for.

First and foremost, I wanted the company to be family friendly. And it needed to be approachable, not stuffy. I wanted to have fun. I wanted the company culture to reflect the love I had for website design and marketing. The name needed to be memorable.

We needed our clients to understand that we are willing to roll up our sleeves and get to work for them. We were going to work hard, and our clients were going to see results. We were going to build awesome websites!

I was sitting at my computer brainstorming and typing a list of potential business names when my 2-year-old son, Oscar, came dancing into my home office wearing my size 11 brown work boots. They were heavily worn (almost worn out!), and he was singing a song about “Daddy’s brown boots.”

Done!

What a perfect name from the most innocent of minds. Uncluttered and pure.

Thirteen years later, BrownBoots Interactive is still making clients happy, still family friendly and still rolling up our sleeves every day to build awesome websites! We’ve added many other services — from logo/branding development and print products to marketing campaigns and SEO — but the heart and “sole” behind the BrownBoots name remains as relevant today as it ever was.

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